The Dark Side of Self-Improvement Gurus

💯 Self-help has a darker side, let’s explore it…

Trisha Dunbar (She/Her)


Photo by Becca Tapert on Unsplash

I’ve been a member of the self-improvement community for over a decade. I can tell you that the dark side of self-improvement is much darker than most people think.

The reason why so many people turn to self-help gurus is that they want to be better at something. Whether it’s being more confident or gaining insights into how their lives could be improved, they’re looking for some sort of help or even validation in becoming better versions of themselves.

But what happens when this help comes at a price?

Just because someone presents themselves as a self-improvement guru does not mean they have your best interests at heart

There are many reasons why people may present themselves as self-improvement gurus…

A hidden agenda — The person behind the persona may be looking for an easy way to make money or attract followers who can help them with their own goals. Whether it’s making more money or getting more followers. It’s more about them and less about you.

An easy way to make money — There are a lot of scammers out there, but sometimes it seems like every new age guru has some kind of weird twist on what they’re selling you. For example, one popular method used by is called “affiliate marketing,” where followers pay their affiliate fees and get commissions based on sales made through products sold by others, usually via links. It’s no surprise that this kind of thing has become so widespread since Facebook launched its ad platform in 2008 — and now anyone can become an affiliate!

Remember that you can trust yourself more than some charismatic stranger

The warning signs of a psychopath — a pathological liar, shallow and self-absorbed, with no remorse or empathy for others’ suffering. They don’t feel guilt or regret over their actions, but they do feel shame when confronted with rejection or failure.

How to spot a narcissist — they’re always full of themselves and they’ll try very hard to make you believe it too! They are people…



Trisha Dunbar (She/Her)

🧠 Lessons on Psychology, Philosophy & Neurodiversity, ✍ A Dyslexic Top Writer | Reading for Growth | Writing for Self-Expression 🦣