💬Discussion Thread: Is it really the end for the apostrophe?
Should it stay or should it go?
Nov 14, 2021
First, it was the end for full stops and now it seems that the apostrophe days are numbered too?
“There has been a systematic shift not only towards more informal vocabulary but also towards more informal grammar… There has been a very noticeable drop in the use of apostrophes” — Dr. Brezina, Lancaster University
Unlike the dropping of full stops in text messages due to Generation Z seeing them as rude, the apostrophe has been dropped for brevity, ease, and speed.